Context
The magic of Akewuele lies in using the sense of smell as a new channel of communication to evoke emotions and feelings through the technique of olfactory marketing.
The brief
Create a video that shows the different areas in which the company moves around the creation and design of aromas.
How did we get there?
We develop the idea of “Creative Laboratory” inherent to the brand’s DNA and we also highlight in the video the use of Odotypes as an effective brand strategy.
Credits
Creative Direction / TRES+ Motic Motion
Art Direction / TRES+ Motic Motion
Edition / TRES + Motic Motion
Motion graphic / Motic Motion
VO / Softcoresoft
Camera / Lorenzo Landi
Camera Assistant / Michelangelo Mellony
More projects
WALLAPOP REINVENTAMOS
Creative, Arte direction & Production
UNO
Creative & Art direction, Production
GIPSY KINGS
Video / Motion Graphic
UNICEF
Motion graphic
ASSISTÈNCIA SANITÀRIA
Video
SAVEBOOST
Video / Stop Motion / Motion Graphic
LANGRE BEACH
Video
UNNAX
SISOMO by ELISAVA
THE ART INSIDE A BOTTLE
BKR
Motion Graphic
WOW