FinTech initiatives are a new financial industry that provides many benefits to consumers. They apply the technology to improve the management of everything that happens with our money. This is the case of Bankar, a fintech from Argentina that makes finance easier to their customers.
Montenegro studio contacted us to make video presentation for Bankar, in order to communicate the brand’s DNA, focusing on its ability to operate in a simple, safe and easy way.
How did you get there?
Our contribution was to make the animation of this audiovisual piece, considering the casual tone of the company that breaks with the traditional concept of banks. Therefore, the chosen style of the video depicts a punk and rebel point. For the animation we used the motion graphics technique and we mixed different styles such as collage, in combination with graphics and video.
Creative Direction / Montenegro Studio
Animation / TRES