Context
The powerful combination of vision, sound and movement gave rise to the concept of “SISOMO” as the future on screen. SISOMO is one of the most effective ways in building emotional connections with today’s consumers. In 2017 the Barcelona School of Design and Engineering, ELISAVA, launched the Master Degree of SISOMO, aimed to giving its participants the necessary tools and resources for the development of creative projects within the audiovisual industry.
The brief
Make a teaser campaign to promote in social networks the 1st edition of the Master’s Degree in Design and Audiovisual Creativity.
How did we get there?
The elements that we used for the teaser are a wink to the world of ideas and audiovisual language. Following the latest trends, we chose collage and animation. We also used distorted typography, risky colours and repetition as a movement technique to produce an artistic discourse.
Credits
Creative direction / TRES
Animation / TRES
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