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The magic of Akewuele lies in using the sense of smell as a new channel of communication to evoke emotions and feelings through the technique of olfactory marketing.

The brief

Create a video that shows the different areas in which the company moves around the creation and design of aromas.

How did we get there?

We develop the idea of “Creative Laboratory” inherent to the brand’s DNA and we also highlight in the video the use of Odotypes as an effective brand strategy.


Creative Direction / TRES+ Motic Motion
Art Direction / TRES+ Motic Motion
Edition / TRES + Motic Motion
Motion graphic / Motic Motion
VO / Softcoresoft
Camera / Lorenzo Landi
Camera Assistant / Michelangelo Mellony