Every music lover knows that February is the month when the BRIT Awards take place. The world’s most famous musicians attend this event and Mastercard has been the headline sponsor of this incredibleceremony for 20 years.
MRM McCann contacted us to create a promo video for the BRIT Awards 2018, sponsored by Mastercard. This time they wanted to create an audiovisual piece to launch a “Spanglish” contest with the emblematic band “The Gipsy Kings”.
How did we get there?
It was a challenge for us to film with a celebrity like the Gipsy Kings and create a piece to promote the BRIT Awards. We decided to mix British pop iconography with gifs so as to build a universe of modern surrealism combining filming in chroma, cuts of characters and legendary figures.
Agency / MRM McCann Creative Direction / MRM McCann Producer / Sigfrid Mariné Production / TRES Art Direction/ TRES DOP / Gerard Aparicio Costume / Alejandra Águila Moya Animation / TRES