Context
Every music lover knows that February is the month when the BRIT Awards take place.
The world’s most famous musicians attend this event and Mastercard has been the headline sponsor of this incredible ceremony for 20 years.
The brief
MRM McCann contacted us to create a promo video for the BRIT Awards 2018, sponsored by Mastercard. This time they wanted to create an audiovisual piece to launch a “Spanglish” contest with the emblematic band “The Gipsy Kings”.
How did we get there?
It was a challenge for us to film with a celebrity like the Gipsy Kings and create a piece to promote the BRIT Awards. We decided to mix British pop iconography with gifs so as to build a universe of modern surrealism combining filming in chroma, cuts of characters and legendary figures.
Crédits
Agency / MRM McCann
Creative Direction / MRM McCann
Producer / Sigfrid Mariné
Production / TRES
Art Direction/ TRES
DOP / Gerard Aparicio
Costume / Alejandra Águila Moya
Animation / TRES
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