Context
As with brands, the image of a country can strongly influence the decisions that investors, tourists or companies make in relation to them. Montenegro studio selected the United States presidential transition scenario to simulate the need to renew the country brand image and communicate globally everything that USA has to offer from a cultural and economic point of view.
The brief
Create an audiovisual piece to promote the “WOW Student Creative Competition”,
a creative branding contest for students to build a new country brand for the USA.
How did we get there?
We created a graphic discourse that expresses the irony of the US presidents explaining the contest aims with an interface that represents the beginnings of Photoshop.
The colours, iconography and gifs used reply to the construction of an American universe.
Credits
Creative Direction / TRES
Script / Montenegro Studio
Animation / TRES
Sound Design / 3.11 vision
More projects
WALLAPOP REINVENTAMOS
Creative, Arte direction & Production
UNO
Creative & Art direction, Production
GIPSY KINGS
Video / Motion Graphic
UNICEF
Motion graphic
ASSISTÈNCIA SANITÀRIA
Video
SAVEBOOST
Video / Stop Motion / Motion Graphic
LANGRE BEACH
Video
UNNAX
SISOMO by ELISAVA
THE ART INSIDE A BOTTLE
BKR
Motion Graphic
AKEWUELE